London, 7^th January 2008: Screen Digest has announced the first two keynote speakers for PEVE Digital Entertainment 2008. Matt Brown, Executive VP International, Sony Pictures Home Entertainment is a long-term supporter of PEVE, having spoken at the conference many times during his tenure as President Home Entertainment International for DreamWorks, when he was based in London. Now LA-based, he is responsible for SPHE's International business. He lends his support to the newly expanded conference, and says, "PEVE has been a source for great information and interaction between colleagues each year. When I miss PEVE (once or twice in the past 8 years) I feel I have missed out on an important industry working event."

Eddie Cunningham, President, Universal Pictures International Entertainment will be addressing PEVE for the first time since taking on the role of President of UPI from Peter Smith ­– who gave the Opening Keynote at PEVE 2006 – following the latter's promotion to President, NBC Universal International. Based in London, Eddie Cunningham oversees international sales, distribution and marketing for all home entertainment titles under the Universal banner and manages all aspects of UPIE's home entertainment operations and strategic planning. He stated, "PEVE is one of the seminal moments in our industry year. It gives people the opportunity to take a good look at what is happening in the industry and it's important for people to attend."

The confirmation of two such high-profile industry figures as just two of the keynote speakers at the forthcoming event underlines the commitment of organisers Screen Digest to creating a broader and more far-reaching programme for PEVE Digital Entertainment 2008 than for any previous PEVE conference. Full details of the programme for PEVE 2008 will be unveiled over the next few weeks and will include:

• How retailers can best exploit the evolving home entertainment sector
• Building a successful digital delivery model: what works, what doesn't – and why
• The role of manufacturing-on-demand (MOD) in extending the Long Tail
• Why 3D is good news for the entertainment business
• Making the most of the cross-over potential between movies and video games
• Blu-ray Disc and HD DVD: face to face

For more information please contact:
Screen Digest: Helen Davis Jayalath, Senior Analyst & PEVE Programme Director
Tel: +44 (0) 20 7424 2820 helen.davis@screendigest.com

Screen Digest: Fay Hamilton, PR and Promotions Manager
Tel: +44 (0) 20 7424 2847 fay.hamilton@screendigest.com

About Screen Digest – Global Media Intelligence
Screen Digest is the pre-eminent firm of industry analysts covering global media markets. Headquartered in London, with offices in New York and Carmel, California, we employ a team of 40 specialist analysts covering film, television, broadband, mobile, cinema, home entertainment and gaming. Our online services and reports provide the information and analysis that hundreds of media companies worldwide base their decisions on. Most recently we have launched Global Media Intelligence (GMI), a new service which provides research and analysis specifically for media-focused institutional investors.
To find out more, please contact Screen Digest sales sales@screendigest.com
Tel: +44 (0) 20 7424 2820 www.screendigest.com

About Matt Brown
Matt Brown is Executive Vice President - International for Sony Pictures Home Entertainment (SPHE). Mr. Brown is based in Los Angeles and oversees SPHE's International business. In this capacity, Mr. Brown creates and executes strategic business plans for SPHE's growth internationally, particularly the proliferation of new digital technologies in the region.

Prior to becoming EVP International, Mr. Brown served as Executive Vice President, Europe and Senior Vice President of Worldwide Franchise Properties for SPHE, where he developed SPHE franchise properties including Spider-Man, The Da Vinci Code and Sony Pictures Animation films Open Season and Surf's Up.

Before that, Mr. Brown was head of International Home Video for Dreamworks, SKG where he directed the video operation for the international sector overseeing a distribution network in more than 52 countries. He was also Executive Vice President and Chief Operating Officer for West Coast Entertainment Corporation and a Vice President of Sales Distribution at Walt Disney Company's Buena Vista Home Video. Mr. Brown started his career in the home entertainment business as a Senior Vice President and General Manager of Artec Distribution, a Vermont -based home video distribution organization. Mr. Brown attended the University of Rhode Island.

About Eddie Cunningham
Eddie Cunningham is President of Universal Pictures International Entertainment (UPIE), reporting to Rick Finkelstein (Vice Chairman Universal Pictures & EVP Universal Studios) and David Linde (Co-Chairman Universal Pictures).

Based in London, Mr Cunningham is responsible for spearheading international business growth opportunities for UPIE. He oversees international sales, distribution and marketing for all home entertainment titles under the Universal banner. He manages UPIE's home entertainment acquisitions, legal and business affairs, as well as commercial development and strategic planning on an international basis. UPIE has wholly-owned operating companies in 24 countries around the world and licences product to over 100 additional international territories.

Eddie Cunningham has direct operational responsibility for all international home entertainment including, Europe, Asia, Latin America and Australia.

Previous to his appointment in November 2006, Mr Cunningham was responsible for Universal home entertainment operations as Regional Managing Director of the UK, Ireland, Nordics, Australia and New Zealand.

Mr Cunningham has been with the Company for 11 years and under his stewardship he has built the UK home entertainment division into a UK market leadership position, with 16% market share. The UK operation has an almost unique business in locally created and produced Special Interest programming, including the signing and development of talent. Artists working with Universal Pictures UK include: Billy Connolly, Ricky Gervais, Peter Kaye, Lee Evans and Michael Flatley.

Prior to joining the Company, Mr Cunningham had a number of retail and distribution posts. He was an operating board member of the Woolworths retail business and a Commercial Director of Entertainment UK, the biggest entertainment software distributor outside the US.

Universal Pictures International Entertainment is part of Universal Pictures, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi.