ENTERTAINMENT RETAILERS ASSOCIATION (ERA) is a trade association representing retailers of recorded music, video and games. Its members include high street specialist and generalist retailers, internet and digital retailers. ERA's 200 members operate over 5,000 UK stores. ERA members account for approximately 90% of sales of UK packaged entertainment. In February 2008, ERA launched a new interest group, ERA Digital, focused on representing its growing membership in the digital sector.

www.eraltd.org